Finding Bravery

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Bravery is a funny thing. It means different things for people, and holds different weights too. For some, it means going to work every day, putting food on the table, raising a family, or even getting out of bed every morning to trudge through the day.

I recently picked up jogging outdoors. I love jogging and it’s health benefits. But what I love most is what I’m capable of doing. I tell myself to keep going, to keep pressing on, to not give up. And it rolls over into my daily life. I’ve began a mantra of “Keep Going, Never Give Up.” I see people who have made it, and they didn’t give up. Sure, they were pushed down, told they could never make it, never amount to anything, and then they became some of our greatest people in history. People who really did something in life, they did not give up. They overcame those obstacles and reached the final goals.

In those times that I find an inkling of hopelessness, a frustration, a battle I’m losing, an unfortunate happening, I remind myself I cannot give up. Things pass. Nothing remains the same. And a great deal of positive perspective helps. It’s easy to be unhappy in life, career, and relationships, but why be miserable? Take those life challenges and shine because of them!

 

Marketing and Being True to Yourself

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I’m talking COLOR SCHEME. For my writing business, I’m currently working on business cards, flyers, and website design, all with a similar design. The main goal is to be eye-catching and  reach my target audience. I found a design for my business cards that had a bit of floral with a color scheme of brown and tans. If you know me, that’s anything but Megan. But I thought it would work.

Lo and behold, in the small town I live in, another small business was using the same design! Maybe in the whole scheme of things it really didn’t matter. But for me, it did. Now, I am an artist, but I can be modest enough to know that someone else might do a better job than myself. After all, I needed to focus on my business and marketing. Pay someone else!

My website designer started presenting me with different designs. They were okay, but nothing spectacular. Personally, I am a huge fan of pink, sparkly things. I shied away from that because I didn’t want to appear too feminine and childish, thus turning potential clients away. The next design the designer came up with was just right — old-time feeling, scrapbooky, and had pink in it. It might still have a feminine appeal to it, but I am a lady and why not have something I love represent who I am.

I felt like my website designer knew something I didn’t. He read me and produced a product that was what I wanted that truly resonates with who I am. Now if that isn’t customer satisfaction, then I don’t know what is! I will just have to see if the world loves it to?

What are your thoughts on color scheme and design? Is it important to sales? And, could it potentially harm sales if picking the wrong one?

Starting a Writing Business

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Starting a writing business takes some planning. There are many ways to go about starting a business, and it’s hard to say what is the “right” path to take. I’ve only been fumbling my way into the business world for a few months now, and am learning what works and what doesn’t. Every day presents new lessons in marketing, accounting, and business decisions.

In some ways it very easy to start a business. You basically only have to call yourself a business to be a business (I’m talking of being a sole proprietor of a writing business, other types of business take paperwork and state approval, according to what business you are going into, doing research is a great start). As you go along it gets a bit more complicated. Take it bit by bit, chunk by chunk, and it is less overwhelming.

As a sole proprietor, it’s liberating to be the one making all the decisions, no one to answer to, pay is based on performance and not on an hourly rate, and other benefits, you mark your own path . . . however, your success and failures do fall solely on your shoulders. There is no one to get you out of bed, to light that fire beneath you, or to tell you to not procrastinate. You make all decisions on your own (indecisive ones beware!) It’s all on you. And that can be a lot to take on. Not for the faint hearted!

For me, the things I hold to — my education in writing and business, my passion for writing, my optimistic attitude, and never giving up no matter what.

What motivates you to keep on keeping on?